ABOUT US
About Easy Day®
Easy Day® is a purpose-driven performance apparel brand built for individuals who expect more from themselves. Founded in 2019 by former Navy SEAL Jason Higgins, the brand was created around a simple standard: show up, do the work, and make today an Easy Day.
This isn’t a slogan. It’s a lifestyle built on discipline, durability, and daily execution.
Easy Day® represents everyone who refuses to coast — the people who choose growth over comfort, purpose over passivity, and action over excuses. Our apparel is engineered for the way they live and train: simple, rugged, functional, and clean. No gimmicks. No noise. Just gear built to perform.
The Origin
The name Easy Day comes from a mindset forged in the Teams:
Earn your day. Control what you can. Push one step further than yesterday.
What started as a personal mantra turned into a brand worn by thousands who share the same commitment — to live deliberately, train with intention, and carry themselves with pride no matter the mission.
Our Mission
Easy Day® exists to raise the standard. To create apparel and tools that support:
- Discipline
- Purpose
- Mindset
- Physical performance
- Daily execution
Whether you’re working, training, creating, or rebuilding, Easy Day® is built for the people who show up.
The Elevation Project
In 2024, Easy Day® expanded beyond apparel with the launch of the Elevation Project — our human-performance platform dedicated to mindset, recovery, training, and lifestyle improvement.
We don’t believe in shortcuts. We believe in building stronger humans — physically, mentally, and emotionally.
Explore the Elevation Project →
Quality Over Everything
Every piece of apparel is crafted with:
- Premium materials
- Clean lines
- Purpose-first design
- Durability for real-world use
- Comfort that performs, not just looks good
We don’t make loud shirts for soft people. We make tools for those who take ownership of their day.
A Federally Registered Brand
Easy Day® is a federally registered U.S. trademark (Reg. No. 7008763) owned by Irishman Management LLC.
We actively protect our name, our mark, and our community against misuse or confusion. This ensures that when you wear Easy Day®, you’re wearing the authentic brand — not a copy, not a knockoff, and not a parody.
Read our Trademark & Brand Use Policy →
The Standard
We exist for the disciplined. The relentless. The everyday warriors who build their lives one choice at a time.
Easy Day® is the uniform for people who don’t wait for motivation — they create their own momentum.
Make today an Easy Day.